In 2011, Salesforce expanded into the HR software space after it’s acquisition of Rypple (renamed Work.com). Salesforce has successfully built best of breed front office software applications, and wasn’t able to successfully expand into back office applications where other competitors are well entrenched.
Flip
After acquiring Pure Digital, maker of the Flip camera, for $590 million in 2009, Cisco shut it down in 2011. A new generation of smartphones with built-in-video recording made the Flip camera obsolete.
Kelly
In 1995, Mattel released Barbie’s baby sister Kelly. She was retired in 2010 and replaced by Chelsea in 2011. Kelly and Chelsea are the same character, only with a new name.
Ishtar
In 1987, Ishtar was an adventure-comedy film based in Morocco was one of the most expensive box-office flops of all time. Ebert wrote for the Chicago Sun-Times that “Ishtar is a truly dreadful film, a lifeless, massive, lumbering exercise in failed comedy” and Siskel called it “shockingly dull” and “dim-witted.” The movie director never worked again in the industry.
Maker Studios
Disney regretted acquiring Maker Studios, a YouTube network, for $675 million in 2014. Maker Studios had internal dysfunction, an inability to meet admittedly aggressive growth targets and difficulties in creating original content. Disney also failed to do sufficient diligence on the talent. Its downfall was accelerated by Maker Studio’s star YouTuber, PewDePie, making racist remarks.
iVillage
Launched in 1995 with an IPO in 1999 that valued the company at $2 billion, iVillage was a female-focused community since women were seen as late adopters of the internet. NBC Universal acquired the company, but missed the impending change of social media and move to deep vertical sites. The old online media model was not sustainable and traffic decreased over time. They shut down iVillage as Facebook exploded.
SmileDirectClub
SmileDirectClub, who went public at an $8.9B valuation in 2019, promised to straighten teeth for under $1,850 — about a third the cost of traditional braces — in as little as six months and all from the comfort of home. However, the aligners commonly damaged teeth and caused severe pain requiring some consumers to have expensive dental procedures. Thus, they dealt with legal fights from dissatisfied customers who accused it of false advertising and of violating Food and Drug Administration regulations. Saddled with $900M in debt the company shut down in 2023.
Yahoo
Yahoo lacked a clear vision regarding the overall purpose of the company. They were not a search company, nor a tech company, but functioned primarily as a media company. Meanwhile, in 2002, Yahoo could have bought Google for $1 billion, while in 2006, Yahoo could have bought Facebook for $1.1 billion.
Howard the Duck
Debuting in 1986, “Howard the Duck” is considered one the worst comic book movies ever made. Howard is a foul-mouthed, ill-tempered, rude duck who comes from another planet and is trapped on Earth. Surprisingly the movie also included sexual elements, which further confused the audience as to whether this talking duck from Marvel Comics was a kid’s movie or an adult movie.
Parker Jotter Pen
In 1965, the compact Parker Jotter was introduced as a smaller pen intended for ladies’ smaller hands.