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As Seen in The Wall Street Journal and Harvard Business Review

6 Forces of Failure - Timing

Some of the key signs timing is the cause of failure includes: unforeseen changes in regulation, tax, tariffs, or the supply chain; economic and market shocks decreasing the need for the product; building a product that is too early since there isn’t enough infrastructure to support its use in the marketplace; dramatic and rapid technology shifts can surprise companies who don’t get ahead of them.

Aunt Jemima - Failure Museum

Aunt Jemima

Aunt Jemima, founded in 1888, was an American breakfast brand for pancake mix and table syrup. In 2020, Quaker Oats discontinued the Aunt Jemima brand “to make progress toward racial equality”.

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Ayds Diet Candy - Failure Museum

Ayds Diet Candy

Ayds Candy was initially introduced in 1940 as a diet aid and appetite suppressant. They claimed the product could cause the user to “lose up to 10 pounds in 5 days, without dieting or exercising.” By the mid-1980s, public awareness of AIDS brought notoriety

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Beautycounter - Failure Museum

Beautycounter

Founded in 2013, Beautycounter, a leader in the clean beauty business, raised over $100M and was sold to a private equity firm for $1B in 2021. As the pandemic receded, consumer spending went down and sales slowed across the entire beauty sector. While Beautycounter’s

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Bernie Madoff - Failure Museum

Bernie Madoff

In 2008, Bernie was arrested for turning his wealth management business into a $65 billion Ponzi scheme, which collapsed during the financial crisis.

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Beyond.com - Failure museum

Beyond.com

Beyond.com, a career network that connects job seekers with employers through career channels, was a casualty in the dot com bust.

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Bird - Failure Museum

Bird

In September 2023, Bird was delisted from the NYSE after being valued at $12M. After a 1-for-25 reverse stock split, Bird wasn’t able to achieve a $15M market cap for 30 consecutive days. Bird peaked at a $3B market cap in the public market

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Drugstore.com - Failure Museum

Drugstore.com

Drugstore.com, founded in 1998, was an early e-commerce platform for health and beauty products with over 60,000 items. It quickly rose to prominence, going public in 1999 and acquiring millions of customers. Despite its early success, Drugstore.com struggled to attract new customers and increase

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Faraday Future - Failure Museum

Faraday Future

In 2021, Faraday Future went public on the NYSE via a SPAC valuing the company at $3.4B. The company has raised nearly $3B in equity and debt since its founding in 2016. As of the start of 2024, the company is at the risk

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