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As Seen in The Wall Street Journal

6 Forces of Failure - Timing

Some of the key signs timing is the cause of failure includes: unforeseen changes in regulation, tax, tariffs, or the supply chain; economic and market shocks decreasing the need for the product; building a product that is too early since there isn’t enough infrastructure to support its use in the marketplace; dramatic and rapid technology shifts can surprise companies who don’t get ahead of them.

Beautycounter - Failure Museum

Beautycounter

Founded in 2013, Beautycounter, a leader in the clean beauty business, raised over $100M and was sold to a private equity firm for $1B in 2021. As the pandemic receded, consumer spending went down and sales slowed across the entire beauty sector. While Beautycounter’s

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Bernie Madoff - Failure Museum

Bernie Madoff

In 2008, Bernie was arrested for turning his wealth management business into a $65 billion Ponzi scheme, which collapsed during the financial crisis.

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Beyond.com - Failure museum

Beyond.com

Beyond.com, a career network that connects job seekers with employers through career channels, was a casualty in the dot com bust.

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Bird - Failure Museum

Bird

In September 2023, Bird was delisted from the NYSE after being valued at $12M. After a 1-for-25 reverse stock split, Bird wasn’t able to achieve a $15M market cap for 30 consecutive days. Bird peaked at a $3B market cap in the public market

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Faraday Future - Failure Museum

Faraday Future

In 2021, Faraday Future went public on the NYSE via a SPAC valuing the company at $3.4B. The company has raised nearly $3B in equity and debt since its founding in 2016. As of the start of 2024, the company is at the risk

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Hopin - Failure Museum

Hopin

Virtual-events startup Hopin raised $1.16 billion and peaked at a $7.8 billion valuation in 2021 after only 2 years of being founded.  So many VCs, more than 60, were keen to invest in Hopin that none ended up with an influential stake.  Meanwhile, the

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iVillage - Failure Museum

iVillage

Launched in 1995 with an IPO in 1999 that valued the company at $2 billion, iVillage was a female-focused community since women were seen as late adopters of the internet. NBC Universal acquired the company, but missed the impending change of social media and

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