Ellume
Founded in 2009 and having raised $192M, Ellume was focused ...
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Allan
Released in 1964, Allan, was named after the son-in-law of Mattel co-founder Ruth Handler as part of the Barbie collection. He was marketed as Ken’s
Atari’s E.T. Game
Atari’s game, Extra-Terrestrial, was designed in a record five weeks by a single programmer in 1982. The game was a commercial failure due to its
Blockbuster
In 1994, Viacom bought Blockbuster for $8.4 billion. In 2000, the year after its IPO, Blockbuster turned down an opportunity to buy Netflix for $50
ESPN Mobile Phone
Launched and discontinued in 2006, ESPN burned through $150M (including $30M on a Super Bowl ad) for its mobile phone and only hit 6% of
FTX
FTX, one of the world’s largest cryptocurrency exchanges, once valued at $32B in January 2022, scammed billions from crypto-currency users. The company had built its
Harley-Davidson cologne
In 1996, this extension of the brand was too far for lovers of the motorcycle; reeked the scent of tobacco.
Jarts
In 1988, lawn darts with metal spikes were banned in America by the Consumer Product Safety Commission due to the severe danger they presented. From
Miss Bic
In 2012, Bic created a pencil for women. Yes — a pencil for women — since it’s share amongst women was lagging. Miss Bic didn’t
New Coke
In 1985, Coca-Cola reformulated Coke because they were losing market share to the sweeter tasting Pepsi-Cola. Consumers rejected New Coke as they had a deep
Pets.com
In November 1998 the website was launched and in November 2000 it was shutdown. Pets.com’s highly unprofitable pet food, especially with high shipping costs, killed
Theranos
Raised $1.3B and lied to patients to keep partners and investors happy leading to it’s demise in 2018.
Webvan
Webvan raised $880M to launch in 10 cities before they had proven one leading to their demise in 2001. Webvan needed $1B for each distribution
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Sneex
In 2024, Sneex was introduced as a "luxury hybrid stiletto” ...
Pornitor
Released in 2024 by Amazon, the pornitor is named through a ...