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As Seen in The Wall Street Journal and Harvard Business Review
ESPN Mobile Phone - Failure Museum

Launched and discontinued in 2006, ESPN burned through $150M (including $30M on a Super Bowl ad) for its mobile phone and only hit 6% of its sales target. ESPN built a wireless service and special phone so sports nuts could receive score updates, launch GameCast, and browse ESPN.com content. In addition to the $300 cost for the phone, customers had to spend between $65 and $225 per month for content.

Picture of Sean Jacobsohn

Sean Jacobsohn

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