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6 Forces of Failure - Customer Success

Some of the key signs customer success is the cause of failure includes: not listening to your customers to garner feedback, not picking the right early customers well,  building a product with quality issues, and/or selling to customers who are too small or too big.

23andMe - Failure Museum

23andMe

After peaking at an $8.5 billion valuation in the public market in 2021, 23andMe is at risk of being delisted from the Nasdaq in early 2024 as it’s stock is down 96%. Security breaches impacted 6.9 million users and they have struggled to find

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Amazon Go's Just Walk Out - Failure Museum

Amazon Go’s “Just Walk Out”

Launched in 2016 and discontinued in 2024, Amazon gave up on the cashier-less “Just Walk Out” technology at its Amazon Fresh grocery stores. New stores will be built without computer-vision-powered surveillance technology, and “the majority” of existing stores will have the tech removed. In the

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Apple3 - Failure Museum

Apple III

Released in 1980 and discontinued in 1984, the Apple III was dogged by many design faults, such as chips coming out of sockets, real time clocks not working, and excessive heat problems due to over populated boards.

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Apple Lisa - Failure Museum

Apple Lisa

Released in 1983, “Lisa” stood for “Local Integrated Software Architecture” and was also the name of Steve Jobs’ oldest daughter.  Lisa’s user experience was sluggish, while its $9,995 price tag ($27,978 in 2022 dollars) was only affordable for the wealthy. Only 10,000 Apple Lisa’s

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Apple PowerMac G4 Cube - Failure Museum

Apple’s Power Mac G4 Cube

Launched in 2000, Apple’s Power Mac G4 Cube was conceived by Steve Jobs as a powerful, miniaturized desktop computer.  It was discontinued a year later due to the high cost of the machine compared to its power, its limited expandability, and cosmetic defects.

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Atari - Failure Museum

Atari

In 1983, market saturation, high number of poor quality games, and growing interest in personal computers killed Atari.

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Atari’s E.T. Game - Failure Museum

Atari’s E.T. Game

Atari’s game, Extra-Terrestrial, was designed in a record five weeks by a single programmer in 1982. The game was a commercial failure due to its poor quality and difficult gameplay. Atari struggled to recover from the poor sales of E.T. and never recovered its

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