6 Forces of Failure - Customer Success

Some of the key signs customer success is the cause of failure includes: not listening to your customers to garner feedback, not picking the right early customers well,  building a product with quality issues, and/or selling to customers who are too small or too big.

23andMe - Failure Museum


After peaking at an $8.5 billion valuation in the public market in 2021, 23andMe is at risk of being delisted from the Nasdaq in early 2024 as it’s stock is down 96%. Security breaches impacted 6.9 million users and they have struggled to find

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Apple3 - Failure Museum

Apple III

Released in 1980 and discontinued in 1984, the Apple III was dogged by many design faults, such as chips coming out of sockets, real time clocks not working, and excessive heat problems due to over populated boards.

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Apple Lisa - Failure Museum

Apple Lisa

Released in 1983, “Lisa” stood for “Local Integrated Software Architecture” and was also the name of Steve Jobs’ oldest daughter.  Lisa’s user experience was sluggish, while its $9,995 price tag ($27,978 in 2022 dollars) was only affordable for the wealthy. Only 10,000 Apple Lisa’s

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Apple PowerMac G4 Cube - Failure Museum

Apple’s Power Mac G4 Cube

Launched in 2000, Apple’s Power Mac G4 Cube was conceived by Steve Jobs as a powerful, miniaturized desktop computer.  It was discontinued a year later due to the high cost of the machine compared to its power, its limited expandability, and cosmetic defects.

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Atari - Failure Museum


In 1983, market saturation, high number of poor quality games, and growing interest in personal computers killed Atari.

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Beanie Babies - Failure Museum

Beanie Babies

Excessive greed infected the parent company Ty, who tried to manipulate the market. The company’s efforts eventually contributed to the implosion of the 1990s’ fad. At the peak, more than 60% of American households owned at least one of these babies. Ty created a

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Beepi - Failure Museum


In 2016, Beepi, a used-car marketplace, shut down after having raised $149 million. It’s challenges included burning too much money ($7 million a month) before they were at product/market fit, slowness in getting buyers the title and registration for their newly-purchased cars, and consumers’

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Beyond.com - Failure museum


Beyond.com, a career network that connects job seekers with employers through career channels, was a casualty in the dot com bust.

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