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As Seen in The Wall Street Journal and Harvard Business Review

6 Forces of Failure - Product Market Fit

Some of the key signs of not achieving product market fit are the following: aggressive expansion outside of your core target market, inability to persuade a critical mass of consumers to change behavior, scaling go-to-market before having repeatable success with your product and/or initial geography, and/or building a product that is a nice-to-have rather than a must-have.

Mars Needs Moms - Failure Museum

“Mars Needs Moms” Movie

“Mars Needs Moms” was an utter disappointment for Disney in 2011. The animated film cost $150 million to produce and probably $50 million more went to marketing. The saddest part is that the movie only made only $6.9 million in its debut at the domestic

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Adidas Cologne - Failure Museum

Adidas cologne

Launched in 1999, Adidas cologne starts with sweet notes of bergamot and apple. The heart and base add notes of lavender, rum, leather, sandalwood and vanilla.

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Allan - Failure Museum

Allan

Released in 1964, Allan, was named after the son-in-law of Mattel co-founder Ruth Handler as part of the Barbie collection. He was marketed as Ken’s best friend who could also fit into Ken’s clothes.

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Amazon Dash Button - Failure Museum

Amazon Dash Button

Launched in 2015, the Amazon Dash Button was a tiny piece of equipment that eased the process of repeatedly ordering certain products from Amazon. Dash buttons were available only to Prime users and cost $5 a piece. Their small and compact size made them

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Amazon Fire - Failure Museum

Amazon Fire

A small app store, being late to market, and features that appealed to heavy Amazon users led to Amazon Fire’s demise in 2015 after one year on the market.

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Apple HyperCard - Failure Museum

Apple HyperCard

Launched in 1987, HyperCard was a tool for making tools – Mac users could use Hypercard to build their own mini-programs to balance their taxes, manage sports statistics, make music – all kinds of individualized software that would be useful (or fun) for individual

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Apple Magic Mouse - Failure Museum

Apple Magic Mouse 2

In 2015, Apple released its infamous Magic Mouse 2, which, believe it or not, had a bottom-facing charging port. Most modern Apple users will point to this product as one of Apple’s most poorly designed modern products. Old-timers and legacy Apple fanboys will have

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Apple Pippin - Failure Museum

Apple Pippin

Released in 1995 and discontinued in 1997, Apple Pippin was directed at the home market as “an integral part of the consumer audiovisual, stereo, and television environment.” Apple produced 100,000 units of Pippin console and only 42,000 were sold. The console was a gaming,

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