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As Seen in The Wall Street Journal

6 Forces of Failure - Product Market Fit

Some of the key signs of not achieving product market fit are the following: aggressive expansion outside of your core target market, inability to persuade a critical mass of consumers to change behavior, scaling go-to-market before having repeatable success with your product and/or initial geography, and/or building a product that is a nice-to-have rather than a must-have.

Adidas Cologne - Failure Museum

Adidas cologne

Launched in 1999, Adidas cologne starts with sweet notes of bergamot and apple. The heart and base add notes of lavender, rum, leather, sandalwood and vanilla.

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Allan - Failure Museum

Allan

Released in 1964, Allan, was named after the son-in-law of Mattel co-founder Ruth Handler as part of the Barbie collection. He was marketed as Ken’s best friend who could also fit into Ken’s clothes.

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Amazon Dash Button - Failure Museum

Amazon Dash Button

Launched in 2015, the Amazon Dash Button was a tiny piece of equipment that eased the process of repeatedly ordering certain products from Amazon. Dash buttons were available only to Prime users and cost $5 a piece. Their small and compact size made them

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Amazon Fire - Failure Museum

Amazon Fire

A small app store, being late to market, and features that appealed to heavy Amazon users led to Amazon Fire’s demise in 2015 after one year on the market.

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Apple HyperCard - Failure Museum

Apple HyperCard

Launched in 1987, HyperCard was a tool for making tools – Mac users could use Hypercard to build their own mini-programs to balance their taxes, manage sports statistics, make music – all kinds of individualized software that would be useful (or fun) for individual

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Bacon Lip Balm

In 2009, bacon lip balm “lets you slather the taste of bacon on your chops even after your stomach literally can’t hold any more of the delicious meat.”

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