As Seen in The Wall Street Journal
Febreeze Scent Stories - Failure Museum

Launched in 2004, Febreze Scent Stories was a clamshell device which added new scents every five minutes within a 30-minute disc. They proclaimed: “You can play scents… like you play music!” By making Shania Twain its spokesperson who helped with fragrance selection, consumers incorrectly assumed the device would also play her music.

Picture of Sean Jacobsohn

Sean Jacobsohn

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