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As Seen in The Wall Street Journal and Harvard Business Review
Sports Illustrated - Failure Museum

Launched in 1954, Sports Illustrated was one of the few sources of real sports reporting. Its circulation peaked 30 years ago and has been declining ever since. In 2018 it went biweekly and in 2020 it went monthly. Total annual circulation fell off a cliff leading to its demise in 2023.

ESPN and the social web saturated the public with sports and sports commentary, which meant week-old reporting was stale by the time it landed in your mailbox.

Picture of Sean Jacobsohn

Sean Jacobsohn

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