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Sports Illustrated - Failure Museum

Sports Illustrated’s circulation peaked 30 years ago and has been declining ever since. In 2018 it went biweekly and in 2020 it went monthly. Total annual circulation has fallen off a cliff leading to its demise in 2023..

When SI started up, it was one of the few sources of real sports reporting. TV broadcast a smallish number of sports events and that was that.

But then came ESPN and then the web, which combined to saturate the public with sports and sports commentary. There wasn’t a whole lot of room left for week-old reporting that was stale by the time it landed in your mailbox. That’s all against a backdrop of general interest magazines dying off. Magazines are in trouble generally and the sports commentary market is wildly oversaturated.

Sean Jacobsohn

Sean Jacobsohn

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