In 2009, soon after the first iPhone was launched, Private-i was released as a shadow box with a tripod. It attached to an iPhone allowing for hands-free movie watching with built-in shading/privacy. Since the idea was conceived on a plane, Skymall became the key distributor. Unfortunately they charged too much for the device, the case was too bulky and over engineered, and if someone had another case already on the iphone it wouldn’t fit in the Private-i.
