As Seen in The Wall Street Journal
Divx - Failure Museum

Short for Digital Video Express, Divx was released in 1998 and failed only 53 weeks later after losing $330 million. Looking and functioning much like a DVD, the thing that set the DIVX apart was its ability to block viewers from watching the film after a designated period of time which was often 48 hours. DIVX required a special DIVX-capable player in order to function. People absolutely hated DIVX with a fierce, burning passion. DIVX discs wouldn’t play in regular DVD players. Consumers had just begun to embrace DVD, and now there was another format they needed to shell out for.

Picture of Sean Jacobsohn

Sean Jacobsohn

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