Launched in 2005, Hershey's Kissables were colorful, candy-coated mini Kisses. Hershey's replaced some of the relatively expensive cocoa butter with cheaper vegetable fats. The reformulated product could no longer legally be labeled "milk chocolat ...
Launched in 2003 and discontinued in 2006, Hershey's Swoops were Pringles-shaped chocolate chips. Hershey's thought the curved shape would let chocolate melt slowly against the roof of your mouth. However, packaging was expensive and inefficient, ...
Launched in 2017, Hershey's Gold was a caramelized-cream bar with peanuts and pretzels. However, consumers didn't immediately understand what it was, it deviated from Hershey's brand equity around milk chocolate, it entered a crowded category of sw ...
Launched in 2019, the chocolate porter appealed to a much smaller audience than mainstream lagers. Common criticisms were that it was too sweet and thin-bodied.
Launched in 2004, the Motorola Razr introduced an ultra-think, metallic clamshell shape that turned a basic communication gadget into a major fashion statement. However, Motorola optimized for design instead of functionality while the market shifte ...
Launched in 1996, the Motorola StarTAC was a clamshell-style mobile phone that weighed 3.1 ounces, the smallest and lightest cell phone up to that point. However, the StarTAC quickly became technology dated as consumers wanted better texting, impro ...
Launched in 2022 after having raised $600 million of funding, a Volocopter was an all-electric, multirotor aircraft designed to take off and land vertically like a helicopter. Most models were designed to carry a pilot and two passengers over short ...
Launched to the market in 2020 and discontinued in 2026, the Tesla Solar Roof was innovative because of its design. Instead of placing bulky solar panels on the top of an existing roof, the roof itself was the solar system. It used tempered glass ...
Launched in 1982, the Finger Light was a small battery-powered light worn on a finger to imitate E.T.'s glowing fingertip. However, the toy's shape led to unintended adult associations leading retailers to be unwilling to promote it, while the marke ...
Nike MaxSight were fully tinted soft contact lenses launched in 2005 by Nike and Bausch & Lomb to reduce glare, boost visual contrast, and filter blue light and UV rays for athletes. While some athletes noticed improved contrast, many users fel ...
