As Seen in The Wall Street Journal
Life Savers Soda - Failure Museum

Launched in 1981 and discontinued in 1982, Life Savers Soda actually fared well in taste tests. But it tanked once in stores. Explained one brand critic, quoted in the 2005 book Brand Failures: “The Life Savers name gave consumers the impression they would be drinking liquid candy.”

Picture of Sean Jacobsohn

Sean Jacobsohn

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