Moxion Power - Failure Museum

Moxion Power

Moxion Power raised $126M to replace diesel generators – used in construction sites, live events, film sets – with clean mobile battery-powered energy storage units. However, they aggressively ramped up production and headcount, as well as committed to large facilities, ahead of market demand. In addition, the battery units lacked bidirectional charging capabilities which customers needed to replace diesel generators. Moxion Power tried to raise $200M at the same time confidence in hardware-heavy startups was declined. Once funding dried up they shut down in 2024.

Keith Comstock 1989 ProCard - Failure Museum

Keith Comstock Baseball Card

In Keith Comstock’s 1989 ProCards baseball card he has his uniform on, with his hands stretched out in front of him, and has a horribly pained look on his face. His eyes are squeezed shut. His mouth is open, like he’s letting out a scream. But what makes this card truly stand out is the location of the baseball in the photo.

Once Comstock was demoted from the San Diego Padres to the Las Vegas Aces in AAA he came up with the idea for this card. After some trial and error, Comstock figured out he could get the ball to stick to his pants (for at least a few seconds) with the help of some super glue. None of the other players on the team would let their photo be taken until after Comstock so the photographer was required to take this picture.

Time Bomb Game - Failure Museum

Time Bomb Game

Launched in 1964, the Milton Bradley Time Bomb game involved passing around a toy “bomb” on a timer until it clicked. However, parents weren’t comfortable with violent themes, the game novelty wore off fast for kids, and the timer mechanism sometimes failed to “explode” and sometimes went off instantly.

Presto Burger - Failure Museum

Presto Burger

Launched in 1974, the Presto Burger was a small, electric hamburger cooker marketed as a “mini-appliance” designed to cook a hamburger quickly (in about a minute) with minimal mess. However, grease spattered everywhere, the device frequently produced smoke and got too hot externally, and users frequently reported overcooked hamburgers on the outside and undercooked on the inside.

Hot Dogger - Failure Museum

Presto Hot Dogger

Launched in 1974, the Presto Hot Dogger was an electric hot dog cooker that could cook several hot dogs at once by electrifying metal prongs that pierced the ends of each hot dog – essentially using electricity to heat the meat directly. However, many users found it unsafe or unappetizing; the hot dogs could get scorched, split, or taste metallic. There were also safety concerns because the device used exposed electrical contacts and could potentially shock users if mishandled. The rise and eventual ubiquity of the safer and more versatile microwave oven effectively rendered the Hot Dogger obsolete in most homes.

Kittyhawk - Failure Museum

Kittyhawk

Kittyhawk, the electric aviation startup backed by Google co-founder Larry Page, shut down in 2022 after a decade of work. Kittyhawk aimed to be an air taxi, but scaling to a safe, quiet, and affordable mass-production aircraft proved extremely difficult. The company spent hundred of millions in R&D, while had difficulty building a product that regulators would approve for public use.

All-American Girls Professional Baseball League - Failure Museum

All-American Girls Professional Baseball League

The All-American Girls Professional Baseball League lasted from 1943 to 1954. The league was founded during World War II when many male baseball players were serving oversees. Once the war ended and MLB returned in full force in 1946, fan attention and media coverage shifted back to men’s baseball. By the early 1950s, teams were drawing only a few hundred fans a game. Players were required to wear skirts, makeup and attend charm school, which limited the league’s credibility as a serious professional sport.

McDonuts - Failure Museum

McDonuts

McDonuts were launched in the late 1980s and discontinued in the early 1990s. McDonald’s was known for burgers, fries, and breakfast sandwiches, not bakery goods. Customers didn’t associate the brand with fresh donuts like they did with Dunkin’ or Krispy Kreme. Meanwhile, McDonald’s kitchens were designed for grilling and frying, not making delicate pastries. Without a unique twist or flavor, they didn’t stand out enough to justify keeping them on menus. In addition, fryers for donuts conflicted with fryers for fries, causing cross-contamination and smell issues.

M&M Phone - Failure Museum

M&M phone

The M&M phone as well as other limited capability phones like the ESPN mobile phone, didn’t last in the market when the iPhone was released.

Pop-Up Tape - Failure Museum

Pop-Up Tape Dispenser

3M released the Pop-Up Tape Dispenser in 1997. Instead of using a traditional tape roll and cutter, it dispensed pre-cut strips (“pop-up tape”) that attached to your wrist for “one-handed taping convenience.” However, the product solved a minor problem (cutting tape) that most people didn’t consider a big hassle, while users didn’t see enough improvement over regular tape dispensers to justify buying special refills.