Navdy - Failure Museum

Navdy

Launched in 2014 and shut down 4 years later after having raised $80M, Navdy’s user-friendly device was meant to be installed on the dashboard of a car, right in front of the steering wheel and help make driving much safer by getting people to look straight ahead at the road rather than at their phones.

Navdy also came up with its own ios app that linked up with the main HUD device and provided it with the relevant navigational output to display to the driver.

Navdy’s pitch was quite straightforward. Whereas head-up displays are increasingly common in some cars (generally performance or luxury models), they’re still a relative rarity on mainstream vehicles, and there’s usually no retrofitting possible from the automakers themselves.

Their solution, therefore, was a device that mounted on the dashboard that included a small, transparent display panel within the driver’s line of sight that would project navigational information right in front of the driver.

Navdy’s HUD device was initially priced at $799, but they soon found out that demand was not going to keep pace with such a highly-priced gadget as predicted. The price was soon slashed down to $499 but instead of an influx of new demand, Navdy would learn the hard way that the HUD market was extremely saturated.

As previously states, the HUD display market is not something new and is quite common in high-end luxury cars. Navdy planned to create a new market for HUD navigational devices for the average user, but their price did not justify their stated goals.

More importantly, most users were complaining that Navdy’s HUD and its mobile app were not developed to satisfy customer needs appropriately. They argued that the display did not blend into the car’s windshield like some of its high-end competitors’ but that the device rather sat in front of the user’s line of view.

This meant that Navdy’s HUD display was in no way a better display compared to looking at a GPS or phone mount that can be purchased for much less. A lot of the customers also felt that the product was very slow in displaying the GPS navigation from its dedicated ios app.

However, more than the product itself, what would really bring down Navdy was their quest to create their own complete navigation system that would substitute Google Maps or other such service providers.

The costs for maintaining this service were not as cheap as they probably thought, and the price of maintaining such an expensive venture coupled with a lack of substantial demand for their product would prove to be the final nail in the coffin for Navdy. The company eventually went bust in 2018 due to these shortcomings.

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Spalding NBA Ball

“In the previous few years, Spalding had a great success with Infusion, the basketball with a micropump inside and a high profile ad campaign featuring Kobe Bryant.  They also had a winner with Neverflat, which reduced deflation annoyances by changing up the product materials, shipping methods and even the nature of the air inside the balls.” said USC Marshall innovation professor Jeremy Dann.  “But their next innovation play came out really flat.”

In 2006, the NBA tried to implement a new synthetic ball, which the players unanimously hated. The league had decided to do away with the traditional leather ball in favor of a microfiber composite one, the rationale being that the composite material was widely viewed by the sporting goods manufacturing industry as the future. They were cheaper to produce than leather balls, and they were supposed to feel broken in from the get-go. And by the early 2000s, several college and high school leagues had already adopted the synthetic ball. Common complaints with the ball were that it became slippery when wet, that it didn’t bounce as well as the leather, and that its surface had more friction, leading to players report they were getting cut-up hands.

“The ball just tears [my fingers] apart,” the defending MVP Steve Nash said.

“I have to constantly put lotion all over my hands because my fingers are cracking and it’s causing splits on my fingertips,” said Ray Allen, who had set the NBA’s single-season record for three-pointers a year earlier.

Timex Data Link Watch - Failure Museum

Timex Data Link Watch

In 1994, Timex and Microsoft created this wristwatch computer as a wearable alternative to mainstream PDAs with additional attributes such as water resistance, that PDAs lacked, and easy programmability. It was the first watch capable of downloading information wirelessly from a computer. To download data to it, you held it in front of your CRT monitor while the monitor displayed a pattern of flashing black-and-white stripes. Depending on your point of view, it was either seriously cool or deeply disturbing.

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Oakland Sports

On September 26, 2024, the A’s played the last game of the 4 major professional sports in Oakland.

The A’s played 56 seasons in Oakland and won 4 World Series. The Warriors played 47 seasons in Oakland and won 3 Championships. The Raiders played 45 seasons in Oakland and won 3 Super Bowls. Oakland won a title in five straight years in the 1970s: the A’s in 1972, 1973 and 1974, the Warriors in 1975, and the Raiders in 1976.

In addition, the Seals played 10 seasons in Oakland and never won a Championship. They ended play in 1976, 15 years before the San Jose Sharks.

Bailing on Oakland ultimately came down to money—the money other municipalities had to offer for stadiums and the money that Oakland lacks amid budgetary woes.

Sony Memory Stick - Failure museum

Sony Memory Stick

The Memory Stick is a removable flash memory card format launched by Sony in 1998. Sony exclusively used Memory Stick on its products in the 2000s such as digital cameras, digital camcorders, mobile phones, TV sets, PCs, digital audio players, and the Playstation Portable game console. The SD card, jointly developed by Toshiba, Panasonic, and SanDisk became widely popular among companies and soon became the most popular flash format – by November 2003 it held 42% market share in the United States, ahead of CompactFlash’s 26% and Memory Stick with 16%.

Tupperware - Failure Museum

Tupperware

Founded in 1942, Tupperware manufactured preparation, storage, and serving containers for the kitchen and home. Tupperware filed for bankruptcy in 2024 due to declining demand and rising costs. The company’s traditional direct sales model failed to attract modern consumer, while they had rising competition from Rubbermaid, OXO, and takeout food containers that consumers recycle as there was growing public health and environmental concerns about plastic.

Sony Reader - Failure museum

Sony Reader

Sony Reader was launched in 2006, one year before Amazon‘s Kindle. Sony spent more than twice of what Amazon spent on media, but didn’t offer a compelling reason to buy, offer enough titles, or have an easy to use store. Kindle overtook them in the market with a wireless product, a larger array of titles, and good PR.

Rudy's Morning Coffee - Failure Museum

Rudy’s morning coffee

Rudy Giuliani is urging his supporters to buy his coffee brand one day after pleading not guilty to charges of conspiring to overturn the 2020 presidential election.

“I’ve moved at a fast pace, and have had many different roles in life, but the one constant thing has been a good cup of coffee, which is now proven to have health benefits. Please enjoy my delicious fresh roasted specialty coffee. It’s quality you can trust.”

Coca Cola Spiced - Failure Museum

Coca-Cola Spiced

Discontinued in September 2024 and only 6 months after its release, Coca-Cola Spiced was unable to attract younger drinkers. Spiced was created to attract Gen-Z drinkers, who have a thirst for punchier flavors. Coca-Cola expected the drink would become a permanent flavor since their research found an increase in consumer willingness to try a spiced beverage. Lack of awareness of this new offering and confusion about the flavor contributed to its lackluster sales.