Launched in 2008, Green Works were Clorox’s cleaning products. The products didn’t perform as well on grease or kill germs, while they contained environmentally toxic compounds and skin allergens. A class action lawsuit was filed alleging that the company deceptively labeled Green Works products to make consumers think they contained only natural ingredients. Surprisingly the products were sold at a premium to conventional cleaners, but consumers were not willing to pay more for them.
