Stone Brewing - Failure Museum

Stone Brewing (Berlin)

The craft beer market is much newer in Europe and Stone Brewing in Berlin was exceptionally ambitious in its size and distance from the city center. Meanwhile in the US, Stone remains the largest employer in the craft brewing industry.

Heinz Tomato Ketchup Cookbook - Failure Museum

Heinz Tomato Ketchup Cookbook

Heinz has released several cookbooks over the years, and this one is from 2008, that focus on cooking with their iconic ketchup. However, Heinz has failed to get the market traction they wanted to move from condiment to ingredient. 

Nike FuelBand - Failure Museum

Nike FuelBand

Launched in 2012 and discontinued in 2015, the Nike FuelBand failed due to competition, the challenge of focusing on new areas like software, and the lack of clear understanding of consumer motivations to embrace wearable tech.

The FuelBand, being Nike’s first attempt at connected hardware, did have some problems. Although the tracker was pretty good for walking and running, it had difficulties monitoring lower body and weight-resistance activities, such as cycling, yoga, or weightlifting.

Nike could not keep up with the pace of being a technology-driven company. Nike’s FuelBand app at first was only available for iPhone users. Nike may have made the assumption that Android users were not the target audience and did not feel that providing a compatible app was necessary at the time of launch. It took two and a half years to finally make the Nike+ FuelBand app compatible with Android. By this time, other fitness trackers were entering the increasingly saturated market.

Narrative Clip - Failure Museum

Narrative Clip

Launched in 2012 and discontinued in 2016 after venture capital interest in wearables declined, the Narrative Clip was one of the pioneers of the idea of lifelogging. It was a small wearable camera that could automatically take a picture every 30 seconds whilst being worn throughout the day. At the end of the day the Clip uploads the photos and videos it made into the vendor’s cloud service, where they are processed and organized into collections called Moments, available to the user through a web client or mobile apps. The Moments or individual photos and videos can be shared through other apps or through the company’s own social network.

Progresso Soup Drops - Failure Museum

Progresso Soup Drops

Progresso Soup Drops, launched in 2025, combines the flavors of chicken noodle soup in a candy form. They come in a can that resembles the iconic Progresso soup can and include 20 individually wrapped candies, along with a can of actual Progresso Traditional Chicken Noodle Soup. These drops are designed to provide comforting soup flavors in a portable format, making them ideal for cold and flu season.

Fox Trax - Failure Museum

FoxTrax

FoxTrax, also referred to as the glowing puck, was the first augmented reality system used in sports. The system used modified hockey pucks containing shock sensors and infrared emitters, which were then read by sensors and computer systems to generate on-screen graphics. It was used in Fox Sports’ telecasts of the NHL from 1996 to 1998 at a time when hockey was a low rated sport. However, viewers thought it distracted them from the game.

It was a special effect that tracked every movement of the puck, then superimposed a bluish glow around it for television viewers – all in real-time. When the puck was obscured by a player or by the near boards, the blue glow would highlight where it was. When the puck was passed, a blue comet tail followed it. Most noticeably, when the puck was shot hard, it was followed by a bright red streak, and viewers could easily see the path of the puck if it was deflected or redirected. 

Mc Donalds, Fish McBites - Failure Museum

Fish McBites

For three months in early 2013, Fish McBites were added to McDonald’s menu, but the public’s response was underwhelming. The meal consisted of fried nuggets of wild-caught Alaskan pollock, a substantial protein source with a mild flavor and delicate texture, and tartar sauce on the side.

Ms Monopoly - Failure Museum

Ms Monopoly

In September 2019, Hasbro attempted to make the game of Monopoly more equitable between the sexes. The resulting product was Ms. Monopoly: The First Game Where Women Make More Than Men.

At the start female players get more money than guys—$1,900 versus $1,500—and collect $240 for passing go, rather than the usual $200. The houses and hotels have been replaced by business headquarters in an attempt to step away from the stereotype of women being household bodies. 

The property spaces have been replaced with patents that all were invented by women such as chocolate chip cookies, leak-proof diapers, paper shopping bag, the hairbrush, a beauty sponge, and modern shapewear. But, there are plenty of other inventions that would have been much more inspiring to include in a game aimed at children and young adults such as the submarine telescope and lamp, bulletproof vests, and binding material used on modern roofs.

Mc Spaghetti - Failure Museum

McSpaghetti

McSpaghetti was introduced in the 1970s. The marinara-slathered noodles and optional meatballs were served with a side of garlic bread in a white foam takeout box. McDonald’s had difficulties with sourcing and equipment as well as the public’s annoyance with how long it took to prepare. Spaghetti isn’t exactly viewed as fast food, after all.