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As Seen in The Wall Street Journal and Harvard Business Review
GoBots - Failure Museum

GoBots was a line of transforming robot toys produced by Tonka from 1983 to 1987. The GoBots toys were part of the robot “sensation” that swept the nation for a short time. The line sold well initially but was overtaken by Hasbro’s Transformers.

Picture of Sean Jacobsohn

Sean Jacobsohn

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