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As Seen in The Wall Street Journal and Harvard Business Review
TrackR - Failure Museum

Launched in 2014 and discontinued in 2021, TrackR was a Bluetooth-based tracker that struggled to compete against the myriad of competitors including Apple AirTags.

With TrackR’s products tracking could be shared across multiple devices; there was family sharing so your phone could report on the presence of your partner’s bag; and if you lost your keys, the TrackR community could look for them on your behalf.

Picture of Sean Jacobsohn

Sean Jacobsohn

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