In 2024, Gatorade launched its first unflavored water since consumers “expect Gatorade to meet all of their hydration needs.”
Synanon
Synanon, originally known as Tender Loving Care, was a new religious movement founded in 1958 by Charles E. “Chuck” Dederich Sr. in Santa Monica, California, United States. Originally established as a drug rehabilitation program, Synanon developed into an alternative community centered on group truth-telling sessions that came to be known as the “Synanon Game”, a form of attack therapy.
Described as one of the “most dangerous and violent cults America had ever seen”, Synanon disbanded in 1991 after several members were convicted of offenses including financial misdeeds, evidence tampering, terrorism and attempted murder.
The Synanon organization also developed a business that sold promotional items. This became a successful enterprise that for a time generated roughly $10 million per year.
Red Lobster
Founded in 1968, Red Lobster brought seafood to landlocked people at more affordable prices than fine-dining restaurants. In 2024, the debt-laden seafood chain announced it was considering filing for Chapter 11 bankruptcy protection. Red Lobster was bogged down by increased labor costs and expensive leases on its restaurants. Some of the financial woes are due to its decision in 2023 to make its “Endless Shrimp” promotion, which used to be an occasional, limited-time offering, permanent.
Red Lobster wasn’t losing to a competitor in their space — they’re were losing to competitors outside their space. People who are hankering for lobster or fish are increasingly going to steak houses that offer those options.
Disco Demolition Night
Disco Demolition Night was a MLB promotion on Thursday, July 12, 1979, at Comiskey Park in Chicago, that ended in a riot. At the climax of the event, a crate filled with disco records was blown up on the field between games of the twi-night doubleheader between the Chicago White Sox and Detroit Tigers. Many had come to see the explosion rather than the games and rushed onto the field after the detonation. The playing field was so damaged by the explosion and by the rioters that the White Sox were required to forfeit the second game to the Tigers.
White Sox officials had hoped for a crowd of 20,000, about 5,000 more than usual. Instead, at least 50,000 packed the stadium, and thousands more continued to sneak in after capacity was reached and gates were closed. Many of the records were not collected by staff and were thrown like flying discs from the stands. After they blew up the collected records, thousands of fans stormed the field and remained there until dispersed by riot police.
BIC Sport
Founded in 1979 and shut down in 2010, BIC Sport was one of the world’s leading windsurfing manufacturers and had best-selling boards on the planet.
Adidas cologne
Launched in 1999, Adidas cologne starts with sweet notes of bergamot and apple. The heart and base add notes of lavender, rum, leather, sandalwood and vanilla.
Brooklyn Dodgers (NFL)
The Brooklyn Dodgers played in the NFL from 1930 to 1943. Its home games were played at Ebbets Field, also the home of MLB’s Brooklyn Dodgers.