As Seen in The Wall Street Journal
M-azing Bar - Failure Museum

Launched in 2004 and discontinued in 2008, Mars spent $39M for media for this underperforming bar, which embeds M&M’s into a chocolate bar. They used a cheaper chocolate that never appealed to M&M consumers while TV ads, some of which aired on the Apprentice, featured amazing human tricks people performed.

Picture of Sean Jacobsohn

Sean Jacobsohn

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