Launched in 1993 by Coors, Zima was marketed as a clear malt beverage – not quite beer, not quite a cocktail. Beer drinkers thought it was too sweet and weak, while spirits drinkers didn’t see it as a “real” drink. In addition, many people didn’t like the taste – often described as bland or medicinal.
In 2020, Segway was banned from sidewalks and roads in many countries because it did not fit any existing categories, nor could they solve a problem for a clearly defined audience. Segway targeted everyone in their marketing strategy, but most people didn’t need an alternative to walking or biking.
In 1978, created by Jimmy Carter’s brother Billy, who preferred Pabst Blue Ribbon over his own beer.
In 1997, the Orbitz fruit drink featured brightly colored balls of gelatin floating inside and some compared it to a lava lamp. It was short-lived and after its demise, a travel company bought the name and continues to operate as Orbitz to this day.
Created in 2009, consumers realized it’s easier to thumb wrestle with just your thumbs.
When Diet Coke launched in 1982, it instantly became Coca-Cola’s flagship diet brand. Diet Coke tasted more like regular Coke and had a broader marketing push. Once Diet Coke exploded in popularity, TaB became redundant inside Coca-Cola’s portfolio. In addition, TaB was sweetened with saccahrin, which had a metallic aftertaste and studies linked it to cancer in lab rats.
In 1978, you need to spread her legs to operate the scissors.
Consumers associate Coors with only beer; failed in 1997 after 3 years as did their attempt at hard seltzer.
In 2009, bacon lip balm “lets you slather the taste of bacon on your chops even after your stomach literally can’t hold any more of the delicious meat.”
Weakened attendance, many animal rights protests, and high operating costs led to it’s demise in 2017.
