Howard Johnson

Howard Johnson

Long-neglected chain with ageing restaurants and a stale menu lost ground to mass-market fast food operations in 2005.

Redbox

Redbox

In 2016, lost share to services that offer more convenience, value and selection — with instant viewing across multiple devices.

Netscape - Failure Museum

Netscape

Microsoft was on Internet Explorer 4.0, and countless users had made it their preferred browser of choice due to better functionality leading to Netscape’s demise in 2003.

Cheetos Cosmetics

Cheetos Cosmetics

In 2016, PepsiCo collaborated with clothing brand Forever 21 to launch Cheetos makeup products following KFC’s launch of edible nail polish. However, consumers preferred their lip balm to taste and smell like vanilla, cherry, mint & orange, not Cheetos.

Coin

Coin 2.0

It’s digital credit card which had a 50% failure rate led to it’s demise in 2016.

Twitter Peek

Twitter Peek

Limited use to only taking a peek at tweets; very few wanted two mobile devices led to its demise in 2009.