Cheetos Cosmetics

Cheetos Cosmetics

In 2016, PepsiCo collaborated with clothing brand Forever 21 to launch Cheetos makeup products following KFC’s launch of edible nail polish. However, consumers preferred their lip balm to taste and smell like vanilla, cherry, mint & orange, not Cheetos.

Coin

Coin 2.0

It’s digital credit card which had a 50% failure rate led to it’s demise in 2016.

Twitter Peek

Twitter Peek

Limited use to only taking a peek at tweets; very few wanted two mobile devices led to its demise in 2009.

Amazon Fire - Failure Museum

Amazon Fire

A small app store, being late to market, and features that appealed to heavy Amazon users led to Amazon Fire’s demise in 2015 after one year on the market.

Blackberry

BlackBerry

Excessive focus on enterprise over consumer tastes and preferences led to it’s downfall in 2016. At its height, BlackBerry controlled 45% of the cellphone market.

Nook

Barnes & Noble Nook

In 2014, the Nook wasn’t enticing to developers so the number of apps was limited and they weren’t able to market beyond the bookstore mindset.