Launched in 2004, Febreze Scent Stories was a clamshell device which added new scents every five minutes within a 30-minute disc. They proclaimed: “You can play scents… like you play music!" By making Shania Twain its spokesperson who helped with ...
A theremini is an electronic musical instrument controlled without physical contact by the performer (who is known as a thereminist). The thereminist stands in front of the instrument and moves their hands in the proximity of two metal antennas. I ...
Released in 1992, the Sony MiniDisc offered the digital sound quality of a CD and the recordability of a cassette. Unlike a cassette, once made, a minidisc recording could be divided, combined, deleted and named. Sony made the mistake of assuming t ...
In 2006, failed to identify the impending digital music revolution.
In 2004, Oakley created MP3-player sunglasses that people didn’t want to wear indoors.
In 2001, failure to innovate in a category it created paved the way for the Apple iPod.
Complications with piracy and copywriting laws led to Napster's demise in 2001.
In 2006, Microsoft was unable to gain traction with the iPod due to poor marketing and lack of developer support.
