Nike Golf - Failure Museum

Nike golf

Founded in 1984, Nike Golf discontinued its equipment business in 2016. Declining sales was due to intense competition from other major brands such as Callaway, TaylorMade, and Titleist. The golf industry was struggling then due to a decline in th ...



Kmart was not willing to invest in online infrastructure or e-commerce. This misstep led to its demise in 2002.

Breakfast Mates

Kellogg’s Breakfast Mates

The packaging design, which was intended to be convenient, was considered strange and unappealing by consumers, which led to it's demise in 1998.

Schwetty Balls

Schwetty Balls

Alec Baldwin played entrepreneur Pete Schwetty on Saturday Night Live’s 24th season in 1998.

Washington Mutual - Failure Museum

Washington Mutual

In 2008, Washington Mutual, which was the sixth-largest bank in the United States, failed because they became the poster child for subprime lending, originating and securitizing hundreds of billions of dollars in high-risk, low-quality mortgages. Th ...



In 2023, enormous debt ($1.5B) accumulated over 20 years led to Yellow’s bankruptcy after nearly a century in business.