Breakfast Mates were a breakfast product launched by Kellogg’s in 1998, designed for busy families. Each package included a serving of cereal in a plastic bowl, a 4-oz serving of reduced-fat milk, and a plastic spoon. The product aimed to provide a convenient breakfast solution for children to prepare their own meals while parents were away, but it wasn’t a problem consumers felt they had. It also faced significant backlash from consumers, particularly due to the use of warm milk, which many found unappealing.
