Tesla Solar Roof- Failure Museum

Tesla Solar Roof

Launched to the market in 2020 and discontinued in 2026, the Tesla Solar Roof was innovative because of its design. Instead of placing bulky solar panels on the top of an existing roof, the roof itself was the solar system. It used tempered glass ...

Northvolt - Failure Museum

Northvolt

Northvolt was a Swedish battery maker who filed for bankruptcy in 2025 after raising more than $15 billion. The company excelled at attracting customers and political support, but manufacturing at scale proved to be the critical challenge. A slower ...

Chainsaw Controller - Failure Museum

PlayStation Chainsaw Controller

Released in 2006, the PlayStation Chainsaw Controller featured a built-in sound effect triggered by pulling the ripcord, and a unique, hand-painted blood splatter pattern on every controller. However, the device had an awkward button layout and erg ...

Warrior Custom Golf - Failure Museum

Warrior Custom Golf

Warrior Custom Golf was a direct-to-consumer golf equipment company best known for aggressive TV infomercials and "free club" promotions in the 2000s and 2010s. Warrior clubs were marketed as premium custom clubs at bargain pricing, but many golfer ...

FlexICs - Failure Museum

FlexICs

FlexICs, an early 2000s semiconductor startup, set out to commercialize a technology that could print transistors on a flexible substrate. The initial application was for flexible displays. The core tech spun out of Lawrence Berkeley Labs. They were ...

Fogdog - Failure Museum

Fogdog

Founded in 1998, Fogdog tried to become the online version of a sporting goods superstore. It sold athletic apparel, equipment, and gear online during the early e-commerce explosion. Fogdog went public in late 1999 during the peak of the dot-com b ...

Computerland - Failure Museum

ComputerLand

ComputerLand was one of the largest personal computer retailers in the world in the 1980s, but it collapsed in the early 1990s. In the early PC era customers needed help choosing and installing computers so ComputerLand focused on distribution thro ...

McDonalds Soup - Failure Museum

McDonald’s Soup

Launched in 1991, McDonald's soup didn't match the fast, indulgent, and handheld identity people expect. Soup slowed service and takes more labor since it requires heating and holding at the right temperature, ladling and careful handling, and extr ...

Saks Fifth Avenue - Failure Museum

Saks Fifth Avenue

In 2026, Saks was the biggest name in high-end retail to file for bankruptcy since the pandemic. For more than a century, Saks served as a gateway for U.S. shoppers to discover coveted European brands. However, consumers can now turn to the intern ...

iRobot - Failure Museum

iRobot

iRobot depended too heavily on robot vacuums, which became commoditized, and had limited success expanding into adjacent home robotics. Post-Covid demand collapsed, retail inventory piled up, and promotions destroyed margins.