Atari’s E.T. Game - Failure Museum

Atari’s E.T. Game

Atari's game, Extra-Terrestrial, was designed in a record five weeks by a single programmer in 1982. The game was a commercial failure due to its poor quality and difficult gameplay. Atari struggled to recover from the poor sales of E.T. and never r ...

Sports Illustrated - Failure Museum

Sports Illustrated

Launched in 1954, Sports Illustrated was one of the few sources of real sports reporting. Its circulation peaked 30 years ago and has been declining ever since. In 2018 it went biweekly and in 2020 it went monthly. Total annual circulation fell of ...

Allan - Failure Museum


Released in 1964, Allan, was named after the son-in-law of Mattel co-founder Ruth Handler. He was marketed as Ken's best friend who could also fit into Ken's clothes

Theranos - Failure Museum


Raised $1.3B and lied to patients to keep partners and investors happy leading to it's demise in 2018.

New Coke - Failure Museum

New Coke

In 1985, Coca-Cola reformulated Coke because they were losing market share to the sweeter tasting Pepsi-Cola.  Consumers rejected New Coke as they had a deep emotional attachment to the original Coca-Cola.  New Coke was discontinued 79 days after it ...

Miss Bic - Failure Museum

Miss Bic

In 2012, Bic created a pencil for women. Yes — a pencil for women — since it’s share amongst women was lagging. Miss Bic didn’t solve that problem, as you could guess. Ellen gives a review in 2012:


Harley-Davidson cologne

In 1996, this extension of the brand was too far for lovers of the motorcycle; reeked the scent of tobacco.

Webvan- Failure Museum


Webvan raised $880M to launch in 10 cities before they had proven one leading to their demise in 2001.  Webvan needed $1B for each distribution warehouse in a category with small margins (e.g., 5% on groceries), while the company had a 5:1 expense t ...

Blockbuster - Failure Museum


In 1994, Viacom bought Blockbuster for $8.4 billion. In 2000, the year after its IPO, Blockbuster turned down an opportunity to buy Netflix for $50 million as it failed to recognize the opportunity to move online quick enough. In 2004, Blockbuster h ...

Jarts - Failure Museum


In 1988, lawn darts with metal spikes were banned in America by the Consumer Product Safety Commission due to the severe danger they presented. From 1978 to 1986 lawn darts were responsible for an estimated 6,100 hospital emergency-room treated inj ...