In 1996, this extension of the brand was too far for lovers of the motorcycle; reeked the scent of tobacco.
Cheetos Cosmetics
In 2016, PepsiCo collaborated with clothing brand Forever 21 to launch Cheetos makeup products following KFC’s launch of edible nail polish. However, consumers preferred their lip balm to taste and smell like vanilla, cherry, mint & orange, not Cheetos.
Coin 2.0
It’s digital credit card which had a 50% failure rate led to it’s demise in 2016.
Twitter Peek
Limited use to only taking a peek at tweets; very few wanted two mobile devices led to its demise in 2009.
Amazon Fire
A small app store, being late to market, and features that appealed to heavy Amazon users led to Amazon Fire’s demise in 2015 after one year on the market.
BlackBerry
Excessive focus on enterprise over consumer tastes and preferences led to it’s downfall in 2016. At its height, BlackBerry controlled 45% of the cellphone market.
Barnes & Noble Nook
In 2014, the Nook wasn’t enticing to developers so the number of apps was limited and they weren’t able to market beyond the bookstore mindset.
Apple Newton
In 1997, the high price and early problems with its handwriting recognition feature limited Apple Newton’s sales.
Google Glass
In 2018, Google Glass lacked the “cool” factor; concerns about price, safety, and privacy.
Compaq
Compaq’s risky acquisition of DEC as well as price wars with Dell and Intel led to it’s downfall in 2002.