In 1978, created by Jimmy Carter’s brother Billy, who preferred Pabst Blue Ribbon over his own beer.
Orbitz
In 1997, the Orbitz fruit drink featured brightly colored balls of gelatin floating inside and some compared it to a lava lamp. It was short-lived and after its demise, a travel company bought the name and continues to operate as Orbitz to this day.
Pro Thumb Wrestling
Created in 2009, consumers realized it’s easier to thumb wrestle with just your thumbs.
TaB (soda)
When Diet Coke launched in 1982, it instantly became Coca-Cola’s flagship diet brand. Diet Coke tasted more like regular Coke and had a broader marketing push. Once Diet Coke exploded in popularity, TaB became redundant inside Coca-Cola’s portfolio. In addition, TaB was sweetened with saccahrin, which had a metallic aftertaste and studies linked it to cancer in lab rats.
Wonder Woman Scissors
In 1978, you need to spread her legs to operate the scissors.
Coors Sparkling Water
Consumers associate Coors with only beer; failed in 1997 after 3 years as did their attempt at hard seltzer.
Bacon Lip Balm
In 2009, bacon lip balm “lets you slather the taste of bacon on your chops even after your stomach literally can’t hold any more of the delicious meat.”
Ringling Brothers Circus
Weakened attendance, many animal rights protests, and high operating costs led to it’s demise in 2017.
Bic perfume
The maker of disposable pens, razors and cigarette lighters, sought to extend its throwaway empire to French perfume in 1991.
Miss Bic
In 2012, Bic created a pencil for women. Yes — a pencil for women — since it’s share amongst women was lagging. Miss Bic didn’t solve that problem, as you could guess.
Ellen gives a review in 2012: