Coke cannibalized its popularity in 2020 with the introduction of Diet Coke; clear drinks no longer communicated a sense of wellness.
Wonder Woman Scissors
In 1978, you need to spread her legs to operate the scissors.
Coors Sparkling Water
Consumers associate Coors with only beer; failed in 1997 after 3 years as did their attempt at hard seltzer.
Bacon Lip Balm
In 2009, bacon lip balm “lets you slather the taste of bacon on your chops even after your stomach literally can’t hold any more of the delicious meat.”
Ringling Brothers Circus
Weakened attendance, many animal rights protests, and high operating costs led to it’s demise in 2017.
Bic perfume
The maker of disposable pens, razors and cigarette lighters, sought to extend its throwaway empire to French perfume in 1991.
Miss Bic
In 2012, Bic created a pencil for women. Yes — a pencil for women — since it’s share amongst women was lagging. Miss Bic didn’t solve that problem, as you could guess.
Ellen gives a review in 2012:
Howard Johnson
Long-neglected chain with ageing restaurants and a stale menu lost ground to mass-market fast food operations in 2005.
Redbox
In 2016, lost share to services that offer more convenience, value and selection — with instant viewing across multiple devices.
Netscape
Microsoft was on Internet Explorer 4.0, and countless users had made it their preferred browser of choice due to better functionality leading to Netscape’s demise in 2003.