Honest Tea

Honest Tea

Decline in ready-to-drink tea sales in favor of cold brew coffees and antioxidant waters led to it’s demise in 2022.

Boston Market

Boston Market

After distinguishing itself in the 1990s as a cut above fast food and peaking at 1200 stores, it attempted to compete with those brands by holding its costs down – a move that ultimately led to a reduction in quality.

Grocery stores, too, ate Boston Market’s lunch as they began adding rotisserie chickens to their expanding prepared-meal aisles. Essentially, Boston Market became a victim of its own success. After helping to popularize the roasted, whole chickens – in some cases, introducing the concept to consumers – the chain eventually saw the likes of Costco serve up the same things, for far cheaper leading to its demise in 1998.

Pepsi Blue

Pepsi Blue

Discontinued in 2004 due to controversy surrounding use of a food dye banned in some countries.

Coca Cola Blak

Coca-Cola Blak

Coffee- flavored soft drink failed after only 2 years in 2008; tried to split the difference in calories between diet and regular soda.

Crazy Eddie - Failure Museum

Crazy Eddie

In 1987, engaged in fraud, over-reported profits, inflated inventory, duped auditors, and had aggressive sales tactics.

WeWork - Failure Museum

WeWork

Four years after having the highest startup valuation in the country at $47 billion, WeWork filed for bankruptcy in 2023. The business model was vulnerable to softening of the office market. WeWork signed 10-20 year leases, most during the office market peak in 2018 and 2019, while allowing tenants to sign month-to-month leases. As of June 2023, WeWork was paying over $2.7 billion a year in rent and interest – more than 80% of its entire revenue, while was still burning $300 million of cash a quarter. Its total losses since founding in 2010 topped $16 billion, which included reckless spending such as buying a $63 million jet and investing in an artificial wave company.

Rainwater

Rainwater Tech

Failed SPAC IPO in 2023 led to its demise. They aspired to be the leader in the development of rainfall generation technology.