Rite Aid - Failure Museum

Rite Aid

In 2023, Rite Aid filed for bankruptcy as was overwhelmed by $4 billion in debt and faced more than a thousand opiod-related lawsuits. Yet its business has been deteriorating for years as it struggled to compete against larger companies like CVS, Amazon, and Walgreens.

Tuesday Morning - Failure museum

Tuesday Morning

In 2023 and after 49 years in business, Tuesday Morning, shut down. They partnered with manufacturers to buy their excess merchandise and host limited-time warehouse sales to offer these goods at a discount to the public. The company’s main merchandise categories include upscale home furnishings, housewares, pet supplies, bath and body products and toys. Tuesday Morning’s demise resulted from not having an online presence during the pandemic, lacking a compelling assortment compared to TJ Maxx and Ross Stores, and many store locations suffered from a lack of visibility or were in strip malls lacking healthy foot traffic.

Clubhouse - Failure Museum

Clubhouse

In 2021, as the platform became larger, they could not devise a way to establish stronger relationships with users or scale self-sustaining communities. Management also failed to understand the fundamental nature of a social media platform and lacked a clear path to profitability.

New York Mets 2023 - Failure Museum

New York Mets 2023

In 2023, the Mets had the highest payroll in MLB history at $374.7 million requiring them to pay an additional record $101 million luxury tax. They finished fourth in the NL East at 75-87 in the most expensive flop in baseball history.

Hyperloop One - Failure Museum

Hyperloop One

In 2023, Hyperloop One, the futuristic transportation company building tube-encased lines to zip passengers and freight from city to city at airplane-like speeds, shut down. After raising $450M the nascent industry stumbled, and Hyperloop One never won a contract to build a working hyperloop.

Nokia Phone - Failure Museum

Nokia phone

In 2014, Nokia phone failed as it failed to adapt to the competition posed by Apple’s iPhone and Google’s Android. 

Something Navy - Failure Museum

Something Navy

Something Navy, a clothing retailed built around social media accounts by popular fashion influencer Arielle Charnas was acquired in a fire sale in 2023. The fashion brand missed the mark with customers–and left suppliers unpaid–while its social media star partied online. 

Paper Exchange - Failure Museum

PaperExchange

PaperExchange, founded in 1998 with an unsuccessful IPO attempt in 2000, was a B2B marketplace for the pulp and paper industry.

More than 1,000 such B2B marketplaces for products that ranged from commodities such as lumber to specialized components such as airplane parts-managed to receive funding. Unfortunately, most of these companies failed to realize that the lifeblood of a marketplace is liquidity and that, in B2B, a few large enterprises can generate most of the transaction volume so critical for that purpose. These behemoths typically don’t need the help of an independent marketplace, however, and they can bargain fiercely with anyone who hopes to trade with them. Independent, fee-based marketplaces have therefore mostly languished in the absence of a business model that could vindicate their early optimism.

Alta Vista - Failure Museum

AltaVista

AltaVista launched in 1995, which was two years before Google.  Google focused solely on search, while AltaVista built a graphic-rich portal with live news & sports, shopping, and search. AltaVista’s search results pages were filled with irrelevant display ads as they were focused too much on revenue. Meanwhile, Google didn’t need to make money immediately allowing Google AdWords to focus on paid ads that enhanced page relevancy.  By the time AltaVista refocused on search and wound down its portal features, Google was ahead in search and extended their lead with deep investment in advanced search technology, more relevant advertising, and continuous innovation. The search results and simplicity of Google were so much better that users noticed it right away, and switching costs were zero.

Wachovia - Failure Museum

Wachovia

Exposed to risky loans, such as adjustable rate mortgages, Wachovia began to experience heavy losses in its loan portfolios during the subprime mortgage crisis. Once Washington Mutual was seized, Wachovia immediately lost a total of $5 billion in deposits. Federal regulators pressured Wachovia to put itself up for sale over the weekend leading to its sale to Wells Fargo in 2008.