As Seen in The Wall Street Journal
CMGI Field - Failure Museum

In 2000, CMGI signed a 15 year, $114 million deal for the naming rights for the New England Patriots’ stadium.

CMGI, whose vastly depreciated Internet holdings made it a poster child for the failed dot.com era, transitioned it’s naming rights to Gillette.

Picture of Sean Jacobsohn

Sean Jacobsohn

Shopping Basket