Zulily, an online retailer dedicated to offering consumers low prices, is one of Amazon’s victims after peaking at a $7B valuation. Zulily struggled to meet customer expectations for shipping times, among other issues, as it competed against Amazon and other e-commerce giants. Some customers also complained about the amount of items Zulily was adding to its site as it expanded rapidly from mainly selling children’s items to other categories, such as home accessories and women and men’s clothing.
