In 2010, Salesforce launched Chatter to be “Facebook for the enterprise” and become a corporate social network. Chatter was offered for free as part of the Salesforce platform so product innovation was deprioritized, while there were complaints about its ease of use and speed.
Salesforce leveraged will.i.am in its 2011 Superbowl commercial.
https://www.ispot.tv/events/2011-super-bowl-commercials/chatter-com-will-i-am
