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As Seen in The Wall Street Journal and Harvard Business Review

Warrior Custom Golf was a direct-to-consumer golf equipment company best known for aggressive TV infomercials and “free club” promotions in the 2000s and 2010s. Warrior clubs were marketed as premium custom clubs at bargain pricing, but many golfers considered the products inconsistent in quality compared to established brands like Callaway Golf or TaylorMade Golf. The company developed a reputation for low-quality manufacturing and aggressive upselling. Bankruptcy filings described serious accounting and recordkeeping problems.

Picture of Sean Jacobsohn

Sean Jacobsohn

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