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As Seen in The Wall Street Journal
Tupperware - Failure Museum

Founded in 1942, Tupperware manufactured preparation, storage, and serving containers for the kitchen and home. Tupperware filed for bankruptcy in 2024 due to declining demand and rising costs. The company’s traditional direct sales model failed to attract modern consumer, while they had rising competition from Rubbermaid, OXO, and takeout food containers that consumers recycle as there was growing public health and environmental concerns about plastic.

Picture of Sean Jacobsohn

Sean Jacobsohn

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