Launched in 2004, Ted was a brand of United Airlines that targeted vacation locations primarily served by the low cost airline market. “Ted” comes from the last three letters in the United brand name. United marketed Ted anthropomorphically and attempted to personify Ted; it used phrases such as Meet Ted or I’ve Met Ted. Due to the airline crisis caused by spiking fuel prices, on June 4, 2008, United announced that the Ted brand and services would be discontinued.
