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As Seen in The Wall Street Journal and Harvard Business Review
Apple iPod & HP - Failure Museum

Launched in 2004 and discontinued in 2005, the Apple iPod+HP was a line of Hewlett-Packard–branded iPods, distributed through HP. As part of the deal, Apple was to have its iPod manufactured for HP and iTunes would be pre-installed on all HP computers. As these were officially HP products rather than Apple products, Apple Store Genius Bars were not authorized to repair Apple iPod+HP iPods, and they had to be sent to an HP Authorized Service Center for repair, despite identical designs.

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Sean Jacobsohn

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