M-azing Bar - Failure Museum

Mazing bar

Launched in 2004 and discontinued in 2008, Mars spent $39M for media for this underperforming bar, which embeds M&M's into a chocolate bar. They used a cheaper chocolate that never appealed to M&M consumers while TV ads, some of which aired ...

Ayds Diet Candy - Failure Museum

Ayds Diet Candy

Ayds Candy was initially introduced in 1940 as a diet aid and appetite suppressant. They claimed the product could cause the user to "lose up to 10 pounds in 5 days, without dieting or exercising." By the mid-1980s, public awareness of AIDS broug ...