M-azing Bar - Failure Museum

Mazing bar

Launched in 2004 and discontinued in 2008, Mars spent $39M for media for this underperforming bar, which embeds M&M's into a chocolate bar. They used a cheaper chocolate that never appealed to M&M consumers while TV ads, some of which aired ...

Ayds Diet Candy - Failure Museum

Ayds Diet Candy

In 1988 and after 51 years, sales plummeted due to publicity about the disease; the disease and candy both caused weight loss.