Released by PepsiCo in 1997 and discontinued in 1999, Josta was marketed as a "high-energy drink" with Brazilian guarana bean and caffeine. While the drink originally found an audience with younger consumers, its sales never expanded to a wider gro ...
In 1995, Starbucks launched a cold, lightly carbonated coffee drink called Mazagran in partnership with Pepsi. It was cold, when people expected coffee beverages to be hot. A lot of customers were willing to give it a try because of the Starbucks ...
Decline in ready-to-drink tea sales in favor of cold brew coffees and antioxidant waters led to it's demise in 2022.
Discontinued in 2004 due to controversy surrounding use of a food dye banned in some countries.
Coffee- flavored soft drink failed after only 2 years in 2008; tried to split the difference in calories between diet and regular soda.
In 1985, Coca-Cola reformulated Coke because they were losing market share to the sweeter tasting Pepsi-Cola. Consumers rejected New Coke as they had a deep emotional attachment to the original Coca-Cola. New Coke was discontinued 79 days after it ...
In 1993, was lighter than beer but wasn’t a wine cooler; was too feminine for their male audience.
In 1978, created by Jimmy Carter’s brother Billy, who preferred Pabst Blue Ribbon over his own beer.
In 1997, the Orbitz fruit drink featured brightly colored balls of gelatin floating inside and some compared it to a lava lamp. It was short-lived and after its demise, a travel company bought the name and continues to operate as Orbitz to this day ...
Coke cannibalized its popularity in 2020 with the introduction of Diet Coke; clear drinks no longer communicated a sense of wellness.
