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Starbucks Mazagran - Failure Museum

In 1995, StarbucksĀ launched a cold, lightly carbonated coffee drink called Mazagran in partnership with Pepsi. It was cold, when people expected coffee beverages to be hot. A lot of customers were willing to give it a try because of the Starbucks brand name, but Mazagran didn’t get the repeat business they hoped for.

Sean Jacobsohn

Sean Jacobsohn

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