Busch Light Apple

Seasonal beer that hasn’t had the staying power of summer favorites like Leinenkugel’s Summer Shandy led to it's demise in 2022.

Billy Beer

Billy Beer

In 1978, created by Jimmy Carter’s brother Billy, who preferred Pabst Blue Ribbon over his own beer.


Coors Sparkling Water

Consumers associate Coors with only beer; failed in 1997 after 3 years as did their attempt at hard seltzer.

Anchor Steam - Failure Museum

Anchor Brewing Company

In 2023, San Francisco's Anchor Brewing, who was the oldest craft brewery in the U.S., ceased operations after 127 years. Revenue declined by two-thirds since 2016 due to changing consumer habits and a rebrand that pivoted too far away from it's cl ...