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Sports Illustrated Swimsuit - Failure Museum

The Sports Illustrated Swimsuit Edition launched in 1964 while Sports Illustrated launched in 1954l.

Sports Illustrated’s circulation peaked 30 years ago and has been declining ever since. In 2018 it went biweekly and in 2020 it went monthly. Total annual circulation fell off a cliff leading to its demise in 2023.

ESPN and the social web saturated the public with sports and sports commentary, which meant week-old reporting was stale by the time it landed in your mailbox.

Sean Jacobsohn

Sean Jacobsohn

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