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Barbie Sports Illustrated - Failure Museum

In 2014, Barbie was in Sports Illustrated to celebrate its 50th anniversary.

Launched in 1954, Sports Illustrated was one of the few sources of real sports reporting. Its circulation peaked 30 years ago and has been declining ever since. In 2018 it went biweekly and in 2020 it went monthly. Total annual circulation fell off a cliff leading to its demise in 2023.

ESPN and the social web saturated the public with sports and sports commentary, which meant week-old reporting was stale by the time it landed in your mailbox.

Sean Jacobsohn

Sean Jacobsohn

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