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As Seen in The Wall Street Journal and Harvard Business Review
Rely Tampons - Failure Museum

Launched in 1978, Procter & Gamble was forced to take Rely Tampons off the market in 1980 after they were flooded with lawsuits from inadequately testing the tampon and marketing a defective product. Because the tampons were super absorbent, women were leaving tampons in for much longer periods of time. However, the tampons were made with a highly toxic material and frequently caused a deadly bacterial infection called Toxic Shock Syndrome.

Picture of Sean Jacobsohn

Sean Jacobsohn

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