Launched in 1985 and discontinued in 1986, OJ’s cereal claimed that “every bowl had the Vitamin C of a 4 oz glass of Orange Juice – 100% of the daily requirement. Plus a delicious Orange taste your kids will love!”
The cereal had a mascot called OJ Joe, a cattleman who rode around on an orange and corralled and roped other oranges that he then took to the Orange Processing Factory.
Kellogg’s was hopeful that OJ’s would give them traction in the youth market. However, the idea of orange-flavored milk didn’t resonate with the mass market.
