In 1989, Pepsi A.M. was introduced to the breakfast market. It was a soda designed to provide a caffeine boost to consumers who preferred a carbonated drink over coffee or tea in the morning. The product was marketed with the tagline “The All-Night Cola,” suggesting it was perfect for those who had stayed up late and needed a pick-me-up in the morning. The initial reception of the product was not positive, and it failed to generate much interest among consumers.
