Loading
As Seen in The Wall Street Journal
Crystal Pepsi - Failure Museum

In 1993, Crystal Pepsi failed after not having a clear target audience. PepsiCo’s marketing strategy was aimed at capturing the attention of consumers who preferred a healthier alternative to traditional soda, but the ‘clear’ appearance of the drink did not necessarily indicate that the drink was a ‘healthier’ option. The drink often turned brown due to sunlight.

Picture of Sean Jacobsohn

Sean Jacobsohn

Shopping Basket