In 2024, Miller High Life released a perfume that mixes all the essential scents of a neighborhood dive bar. According to Miller High Life, the perfume “captures every familiar dive bar scent, from the satisfying crack of a freshly opened beer to the comforting savory taste of classic bar snacks.” The “transformative” blend includes notes of cedarwood and patchouli, “so every spritz takes you back to that well-loved bar top,” and tobacco and leather, which are meant to evoke “the comforting musk of worn-in barstools.” There are also notes of champaca blossom for “that crisp, refreshing aroma when the bartender cracks open The Champagne of Beers” and a little whisper of sea salt, “like the basket of fries you look forward to at the end of the night.”
