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As Seen in The Wall Street Journal and Harvard Business Review
McLean Deluxe - Failure Museum

Launched in 1991 and discontinued in 1996, the McLean Deluxe was McDonald’s attempt to cater to health-conscious diners. It replaced fat with water and seaweed, but unfortunately, the taste was sacrificed, earning it the unflattering nickname “The McFlopper”

The McLean Deluxe, according to nutritional information provided by The Impulsive Buy, followed through with this vision with a 91 percent fat free beef patty. Each patty had 310 calories, 10 grams of fat, 60 milligrams of cholesterol, and 670 milligrams of sodium. While the sodium levels were still too high to be a truly healthy option, the burger managed to be less fatty than the average patty.

 

 

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Sean Jacobsohn

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